基于色彩心理情感的书本装帧设计

论文编号:BZ049论文字数:7812.页数:15

摘 要：书籍装帧作为一门综合学科。它通过色彩，文字，图像去传递书本内容，并以此来吸引消费者。而在这其中色彩则为关键，色彩能使我们观看者产生某些不同的感觉，这虽然是出于人们的主观意念，并且因人们的年龄、性别、文化素质、生活习惯以及宗教信仰的不同而有差异，但是 其中却不乏许多共同的东西。人们对色彩的感受有许多地方是共同的。色彩的冲击力是最为明显的。读者一进入书店最先吸引他们眼球的为颜色。因而在书籍装帧中，色彩的运用就显得尤为重要。色彩运用的好坏也显得特别重要。

关键词：装帧设计；色彩；心理；情感

Abstract: Decorative art of book is considered as an integrate subject. It can deliver the books‘ information and try to attract consumers through various methods like colour, text, image. Colour is the most important one among all the factors, which can make the looker have different feelings after seeing that. Though there is difference originning from people’s subjective thinking, and also depending on people‘s age, gender, education background, life style and religion belief, there still be some things in common, too. Colour is the most important one among all the factors, which can make the looker have different feelings after seeing that. Though there is difference originning from people’s subjective thinking, and also depending on people‘s age, gender, education background, life style and religion belief, there still be some things in common, too. One thing is that people’s taste may be similar from one to one. The wallop of colour is the most obvious one. When the readers walk into the bookshop, the first thing of the books that catches their eyeball is colour. Therefore, the way of using colour is extremely important in the decorative art of book. The quality of colour design plays an important role in many aspects.

Keywords：colour,book design, psychology

目 录

中文摘要I

英文摘要II

目录III

1. 绪论1

1.1 市场调查1

2. 设计部分3

2.1 设计开始3

2.2 最终效果展示6

3．总结与展望10

致谢11

参考文献12