论服装号型的发展趋势

论文编号:FZ004 论文字数:11195.页数:17

摘要: 现今生活条件的不断改善，以及对美的追求，人的体型越发呈化多样化，其差异性在不断增大，人们需要对体型进一步细分，也提出分档应该更细更均匀过渡，少部分人的消费需求不应该被忽略。然而多数企业生产的一味追求利润，以女装为例，以比率占的最多的160/84A、 165/88A和 155/80A这三个规格为主生产，体型较为特殊的意向消费者无法选购到合适的服装。这种生产没有以消费者为中心，表现了企业对消费者意愿的忽视。消费者构成这市场主体，应该以消费者的需求为主发，号型不应该单从考虑企业出发，更应该考虑人。号型的发展趋势体现的是个性化和人性化两者的结合，有眼光的企业家终会发现企业要立足于市场，就要以满足消费者的需要为目标，不断调整自己。人们对美的品味在提高，对服装品质的要求的提高，对服装的规范意识也在不断地觉醒中。服装企业只有紧跟着消费者的步伐，并提早一步完成自身的规范化经营，使号型更好的服务消费者，才能在这个竞争不断激烈的服装市场扎稳自己的根。

关键词：体型 服装　号型 结构

Abstract：There are four types of body shape in the garment size designation, but only type A is used in the practical .The current continuous improvement of living conditions ,as well as the pursuit of the beauty, the body shapes are of the more diversified, we need to further broken down the body types to make the clothes fit more people, the demand of the small number of consumers cannot be ignored. However, the pursuit of profit of the company, make the type A as the main production type, and the largest percentage 160/84A, 165/88A and 155/80A as three main specifications in the production. This is not production that consumer – center and this situation must be changed! The production should more concern about the consumer demand. People’s taste is improving, and also pay more attention to t he quality of the garment Clothing enterprises only keep pace with consumers, and an early step in the completion of the standardization of its own operations, so that a better service can be reached , and so that they can survive from the fierce competition in the apparel market.

Key Words: 　clothes size; size series; figure type

目　　录

摘要

Abstract

引言(1)

一、号型的产生和意义(1)

二、号型国家标准(2)

（一）服装号型的发展(2)

（二）号型国家标准的内容(2)

1、号型的含义(2)

2、号型应用范围和交叉分档(3)

三、号型局限性及运用现状(3)

四、对于号型提出的各种问题(4)

（一）体型的分类(4)

（二）体型的使用(5)

1、体型应用现状小调查(5)

2、消费者与号型(5)

3、调查反应的问题(6)

（三）分档的合理性(6)

五、企业生产与号型(7)

（一）消费需求与号型的矛盾(7)

（二）企业生产与号型的实际应用(8)

六、号型发展趋势(9)

七、总　论(10)

致 谢(10)

参考文献(11)