反观中国商业电影现状探其出路

论文编号:DSZP029 论文字数:7735,页数:11 附任务书,开题报告,中期检查表,指导记录,答辩表

摘要:中国商业大片轰轰烈烈地拓展和打进海外市场，从国外市场赚取巨大利益，国人对此并没有表现出太多的激动和兴奋，更没有油然而生的民族自豪感和情不自禁的喝彩声，反而非理性的质疑和责骂声铺天盖地，这种悖论现象值得人们深思。中国的商业大片由于过分关注海外观众的观影心理，已于无形当中丧失或者说有意忽略了厚重的本土文化内涵。同时最缺乏的恰恰是一种深深植根于本土现实生活及文化传统的真诚关怀。尽管到目前为止商业大片几乎都取得了高票房，但却有极大的“文化泡沫”。中国商业大片只要不丢弃本土化的创作思路和叙事原则，就能够在国人心中树立起良好的大片形象和口碑，同时也不妨碍中国商业大片更好地打入海外电影市场，乃至最终真正地亮出中国商业大片的民族品牌。

关键词：中国商业电影；大投资；市场营销；票房；

THRNING TO CHINA,EXPIORE THEIR WAY OUT STATUS OF COMMERCIAL FILM

ABSTRACT：Of china do business development and into overseas markets, and from overseas markets great interest to this did not show much emotion and excitement, not the national pride and betrayal of applause from the contrary, questioned and an irrational and abuse, this contradiction is to be thinking.Business areas of concern to the overseas the movie, are invisible to the loss of or intentionally overlooked heavy indigenous cultural connotations. while most of what is a deep is built on local realities and cultural tradition of care. in spite of the business is almost all of the high gate, but there is a "bubble" culture.China business if not reject a native of the creative thinking and the narrative of the principles, in our hearts set up a large image and warm but also hinder the business of a better break into overseas markets, and the film is really up the business of the national brand.

Key words：China Business Movies；Great investment ；Marketing；Box office；

目 录

绪论1

一、商业电影的概述2

（一）商业电影的定义2

（二）商业电影的发展历程2

（三）中国商业电影的现状3

二、反观中国商业电影高票房3

（一）商业化气息浓重3

（二）脱离中国传统文化4

（三）忽视电影内涵5

三、中国电影的突围之路5

（一）《集结号》：商业大片的需求导向营销典范5

（三）中国商业电影的出路6

四、结论7

致谢8

参考文献9