论文编号:YY288 字数:6357.页数:22，有开题报告，任务书，文献综述
摘要
本文首先将国内外关于多模态话语分析的文献进行了回顾和分类整理，然后以克瑞斯和勒文所构建的多模态话语分析框架作为该研究的理论基础，并借助广告中的AIDMA法则对多幅logo进行分析，藉此说明视觉语法和广告中的AIDMA法则在多模态logo分析上的应用。后按此框架对一幅Google的主题Logo进行完整的多模态话语分析，并证明了克瑞斯和勒文的这套理论在实际应用中的意义。全篇从语言学的角度对Google主题Logo展开多模态话语分析，对提高人们认识多模态话语的意义具有积极地作用。
关键词：多模态话语；再现意义；互动意义；语篇意义；Google主题图标
ABSTRACT
This paper first review and analyze the literature of multimodal discourse home and abroad. Then, taking the analytical framework of Kress & Leeuwen as the mainly academic basis of our study and borrowing the AIDMA law from advertisement, it analyzes some logos. Through which it elaborates how visual grammar applies to multimodal logo. Finally, it makes a multimodal discourse analysis on one of the selected topic logos from Google in order to prove its practical use of this set of framework of Kress & Leeuwen. This research is to study logos of Google from linguistic angle. It has positive functions in helping people improve their awareness of the meaning of multimodal discourse.
Keywords：Multimodal Discourse; Representational Meaning; Interactional Meaning; Compositional Meaning; Topic logo of Google
Contents
1. Introduction1
2. Theoretical Background of Multimodal Discourse2
2.1 Literature Review2
2.2 Theories of Systemic Functional Linguistics2
2.3 Theories of Social Semiotics3
2.4 Multimodal Discourse and Systemic Functional Semiotics3
3. The Analytical Framework5
3.1 Visual Grammar5
3.1.1 Representational Meaning6
3.1.2 Interactional Meaning8
3.1.3 Compositional Meaning11
3.1.4 Summary12
3.2 AIDMA Law12
3.2.1 Attention and Interest13
3.2.2 Desire13
3.2.3 Memory13
3.2.4 Action14
3.2.5 Summary14
4. A Comprehensive Multimodal Discourse Analysis on a Specific Topic Logo of Google15
4.1 The Logo’s Representational Meaning16
4.2 The Logo’s Interactional Meaning16
4.3 The Logo’s Compositional Meaning17
4.4 Logo and Viewer (AIDMA)18
5. Conclusion19
Acknowledgements20
References21