论文编号:JYX008 论文字数:10650.页数:21
摘 要
随着高等教育大众化和教育信息化的深入发展，教育技术学 这个原本属于师范院校开设的专业近几年逐步在工科类院校里也开始开设，主要培养面向公司和企业的教育技术高级专门人才。由于该专业属文理工交叉学科，其人才培养具有宽泛性和多样性，不像电子和通信专业那样有明确的就业岗位相对应，因此有相当多的人不了解和不熟悉本专业。
目前教育技术学理论的研究非常多，但是运用电视宣传片来展示教育技术学发展所取得的实践成果却相对较少。电视宣传片这种信息传播方式能够将人们不熟悉的事物介绍的比较详细，能强化印象。本文结合电视宣传片的特点，从分析宣传片设计理论入手，结合教育技术学专业宣传片实例，探讨了设计与制作宣传片的基本理念与拍摄和制作要点，根据设计与制作本片的过程总结出了一些经验和体会。
关键词：教育技术学、宣传片、设计与制作
ABSTRACT
As the deeply development of higher education popularly and education informationly，the education technology which profession established by education colleges mainly raised specialized talents for facing company and enterprise’s high educational technique level, now has been established in engineering colleges too. Because the profession belongs to intersect subject between liberal arts and science technology subjects which shows extensively and variously for training talent compares to computer and the electronic communication subject containing more consistently with reality job，quite many people do not understand this specialty.
At present there are more theories about educational technique research but less showing education technology development and achievements by TV publicity progress.The media of TV publicity progress will impress and embody people the unfamiliay things. This article combined the characts of TV publicity progress and education technology subject，analysing publicity progress design theories ,searching and debate how to disign and manufacture publicity progress，according to the course of disign and manufacture publicity progress then summarise my experice and understanding and some key elements for making publicity progress.
KEYWORDS： Educational Technology、Propaganda piece、Design and manufacture
目 录
摘要 II
ABSTRACT III
第一章 引 言 1
宣传片设计背景 2
2.1 电视宣传片特点
2.2 电视宣传片理论基础
2.2.1 制作理论
2.2.2前期准备
2.2.3中期拍摄
2.2.4后期制作
第三章 宣传片脚本设计 6
3.1拍摄内容分析
3.2拍摄脚本设计
3.2.1策划
3.2.2脚本
3.2.3分镜头拍摄方式
3.2.4资料收集
3.2.5拍摄范围
第四章 制作的技巧 9
4.1前期拍摄
4.2后期制作
4.2.1片头制作
4.2.2粗编
4.2.3精编
4.2.4合成、输出与刻录
第五章 总结 16
致谢 16
参考文献 17
教育技术学专业宣传片设计与制作......